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You are here: > Home > About us > Our research
Our research facility in Berkshire is our finest asset. We have a 20 strong in-house team of market researchers who gather and validate intelligence for all of our databases. The rigorous approach we adopt towards all of our telephone and desk-based research is what ensures that we have the most accurate and up-to-date information feeding into our databases every day.
As a potential client with a marketing campaign to run, you need to have absolute faith in the accuracy and quality of our data before you’ll decide to licence the data. As a sign of our confidence in our intelligence gathering research, we’ve featured details of a live outbound call to one of the contacts in our database to demonstrate the professionalism and level of detail that our team will acquire during the course of their research.
Rick Paskins is our Research Director and has specific responsibilities for overseeing the whole team at ground level.
As part of a continuous ongoing research program, our professional team keep the NetFinder ICT marketing database’s contact and technology information right up-to-date, ensuring the highest quality available across the UK and Ireland. The NetFinder database comprises of 27,000 sites, 130,000 key decision-making contacts, with over 150 searchable technology fields. The contact information is verified every 180 days, and full technical profile every year.
There are also 107,000 personal email addresses which are vigorously scrutinized and maintained. Where suspect email addresses are reported (such as hard bounces) these are then verified by a dedicated calling resource each week. This year alone, 32,000 email addresses have been corrected or appended, which demonstrates our total dedication and resolve for gathering accurate information.
Before publishing the data to our easy-to-use online application all appends and updates are quality checked to ensure that we are fully confident in our data quality guarantee to all our customers.
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